How Smart Tourism Technologies Influence Destination Image, Tourist Satisfaction, and e-WoM: The Critical Impact of Place Dependence
Objective: although STTs have been receiving much attention in tourism literature, there is still a research gap regarding the main marketing aspects. This research aims to fill this gap by investigating how STTs affect destination image (DI), tourist satisfaction (TS), and electronic word-of-mouth...
| Autores: | , , , |
|---|---|
| Tipo de documento: | artigo |
| Data de publicação: | 2025 |
| País: | España |
| Recursos: | Universidad de Santiago de Compostela (USC) |
| Repositório: | Minerva. Repositorio Institucional de la Universidad de Santiago de Compostela |
| Idioma: | inglês |
| OAI Identifier: | oai:dnet:minerva_____::530b809638bfd027d22f1b79aff4e41e |
| Acesso em linha: | https://hdl.handle.net/10347/46919 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Smart tourism technologies Destination image Electronic word-of-mouth Tourist satisfaction Place dependence |
| Resumo: | Objective: although STTs have been receiving much attention in tourism literature, there is still a research gap regarding the main marketing aspects. This research aims to fill this gap by investigating how STTs affect destination image (DI), tourist satisfaction (TS), and electronic word-of-mouth (e-WoM), considering the moderating effects of place dependence (PD). Methods: considering mediation and moderation influences, the study examined survey results from 393 tourists, applying structural equation modeling and the PROCESS package in SPSS to analyze the hypotheses. Results: the study verified that STTs significantly influence DI, TS, and e-WoM; DI and TS mediate the relationship between STTs and e-WoM; and PD moderates the relationships between STTs and TS, and between STTs and e-WoM. Conclusions: several recommendations are provided in the research to successfully manage marketing activities in tourism destinations and to apply efficient strategies for promoting exemplary behaviors among travelers who have a strong sense of PD. |
|---|