Pérez-Villarreal, H. H., Martínez Ruiz, M. P. .., & Izquierdo Yusta, A. (2019). Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?
Chicago Style CitationPérez-Villarreal, Héctor Hugo, María Pilar Martínez Ruiz, and Alicia Izquierdo Yusta. Testing Model of Purchase Intention for Fast Food in Mexico: How Do Consumers React to Food Values, Positive Anticipated Emotions, Attitude Toward the Brand, and Attitude Toward Eating Hamburgers? 2019.
MLA CitationPérez-Villarreal, Héctor Hugo, María Pilar Martínez Ruiz, and Alicia Izquierdo Yusta. Testing Model of Purchase Intention for Fast Food in Mexico: How Do Consumers React to Food Values, Positive Anticipated Emotions, Attitude Toward the Brand, and Attitude Toward Eating Hamburgers? 2019.