López Lomelí, M. A. (2016). Global, local and glocal brands in emerging markets: Sources of brand value and brand purchase likelihood.
Citação norma ChicagoLópez Lomelí, Miguel Angel. Global, Local and Glocal Brands in Emerging Markets: Sources of Brand Value and Brand Purchase Likelihood. 2016.
Citação norma MLALópez Lomelí, Miguel Angel. Global, Local and Glocal Brands in Emerging Markets: Sources of Brand Value and Brand Purchase Likelihood. 2016.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.