Segmenting business traveler based on emotions, satisfaction and behavioral intentions
As travel is part of their work, business travelers are assumed to be focused on carrying out a work-related task, rather than feeling emotionally stimulated during their trip. Due to this belief, there is limited research on consumer emotions within this segment of the travel market. However, not o...
| Authors: | , , |
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| Format: | article |
| Publication Date: | 2016 |
| Country: | España |
| Institution: | Universidad de Castilla-La Mancha |
| Repository: | RUIdeRA. Repositorio Institucional de la UCLM |
| OAI Identifier: | oai:ruidera.uclm.es:10578/32556 |
| Online Access: | https://hdl.handle.net/10578/32556 |
| Access Level: | Open access |
| Keyword: | Business travelers Emotions Satisfaction Behavioral intention Business tourism Leisure component Personal and trip-related variables Marketing Viajes de negocios |
| Summary: | As travel is part of their work, business travelers are assumed to be focused on carrying out a work-related task, rather than feeling emotionally stimulated during their trip. Due to this belief, there is limited research on consumer emotions within this segment of the travel market. However, not only is business travel an experience and therefore it involves emotions, but many business trips have a strong leisure component and business travel decision making is often emotionally charged. This paper segments the business travel market based on emotions, satisfaction, and behavioral intention. Using a sample of 400 managers in small- and medium-sized companies, the study demonstrates that the relationship between emotions and satisfaction is not unidirectional as far as business tourism is concerned. For two of the four segments, the valence of emotions translated into an opposite level of satisfaction/intention. The segments were found to differ in personal and trip-related variables. |
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