Use of Social Networks in the Promotion of the Tourist Destinations of Muisne, Esmeraldas

This article deals with an applied qualitative - quantitative study with a descriptive scope, carried out in the tourist resorts of Muisne canton, Esmeraldas province, from May 2016 to May 2017.It was pursued as an end to answer the scientific question: How is the use of social networks in the promo...

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Autores: Maldonado Román, Isabel C., Segura Quiñonez, Aurora N.
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2018
País:Ecuador
Recursos:Pontificia Universidad Católica del Ecuador - Sede Esmeraldas
Repositorio:Revista Pontificia Universidad Católica del Ecuador - Sede Esmeraldas
Idioma:español
OAI Identifier:oai:ojs.pkp.sfu.ca:article/211
Acesso em linha:https://revistas.pucese.edu.ec/hallazgos21/article/view/211
Access Level:acceso abierto
Palavra-chave:Promoción turística; redes sociales.
Tourism promotion; social networks.
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dc.title.none.fl_str_mv Use of Social Networks in the Promotion of the Tourist Destinations of Muisne, Esmeraldas
Uso de las Redes Sociales en la Promoción de los Destinos Turísticos de Muisne, Esmeraldas
title Use of Social Networks in the Promotion of the Tourist Destinations of Muisne, Esmeraldas
spellingShingle Use of Social Networks in the Promotion of the Tourist Destinations of Muisne, Esmeraldas
Maldonado Román, Isabel C.
Promoción turística; redes sociales.
Tourism promotion; social networks.
title_short Use of Social Networks in the Promotion of the Tourist Destinations of Muisne, Esmeraldas
title_full Use of Social Networks in the Promotion of the Tourist Destinations of Muisne, Esmeraldas
title_fullStr Use of Social Networks in the Promotion of the Tourist Destinations of Muisne, Esmeraldas
title_full_unstemmed Use of Social Networks in the Promotion of the Tourist Destinations of Muisne, Esmeraldas
title_sort Use of Social Networks in the Promotion of the Tourist Destinations of Muisne, Esmeraldas
dc.creator.none.fl_str_mv Maldonado Román, Isabel C.
Segura Quiñonez, Aurora N.
author Maldonado Román, Isabel C.
author_facet Maldonado Román, Isabel C.
Segura Quiñonez, Aurora N.
author_role author
author2 Segura Quiñonez, Aurora N.
author2_role author
dc.subject.none.fl_str_mv Promoción turística; redes sociales.
Tourism promotion; social networks.
topic Promoción turística; redes sociales.
Tourism promotion; social networks.
description This article deals with an applied qualitative - quantitative study with a descriptive scope, carried out in the tourist resorts of Muisne canton, Esmeraldas province, from May 2016 to May 2017.It was pursued as an end to answer the scientific question: How is the use of social networks in the promotion of the tourist destinations in the Muisne canton, Esmeraldas province currently manifested? For that reason, the objective was to analyze such use at present, both on the part of the official tourism bodies, as well as the users (tourists). The unstructured interview was used as a technique, with a guide of questions, applied to those in charge of the tourism promotion in the official tourism agency and the observation of the content of the social networks in web pages of those organisms, as well as the survey, with a questionnaire, applied to tourists who visited the destinations studied. The result is a high percentage of the use of social networks, mainly Facebook, by tourists to search, transmit, share information and opinions about the tourist destinations of Muisne, the experiences and emotions experienced when visiting them; on the other side, it was found out the non use of the electronic media, on the part of those in charge of tourist promotion in the official organism of tourism. So it was concluded that currently the use of social networks in the promotion of Muisne tourist destinations is unfavorably manifested.
publishDate 2018
dc.date.none.fl_str_mv 2018-03-12
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.pucese.edu.ec/hallazgos21/article/view/211
url https://revistas.pucese.edu.ec/hallazgos21/article/view/211
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.pucese.edu.ec/hallazgos21/article/view/211/177
dc.rights.none.fl_str_mv Derechos de autor 2018 Hallazgos21, develando ciencia por el desarrollo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2018 Hallazgos21, develando ciencia por el desarrollo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Pontifica Universidad Católica del Ecuador Sede Esmeraldas
publisher.none.fl_str_mv Pontifica Universidad Católica del Ecuador Sede Esmeraldas
dc.source.none.fl_str_mv Revista Científica Hallazgos21; Vol. 3 Núm. 1 (2018): REVISTA CIENTÍFICA HALLAZGOS21; 57-68
2528-7915
2528-7915
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spelling Use of Social Networks in the Promotion of the Tourist Destinations of Muisne, EsmeraldasUso de las Redes Sociales en la Promoción de los Destinos Turísticos de Muisne, EsmeraldasMaldonado Román, Isabel C.Segura Quiñonez, Aurora N.Promoción turística; redes sociales.Tourism promotion; social networks.This article deals with an applied qualitative - quantitative study with a descriptive scope, carried out in the tourist resorts of Muisne canton, Esmeraldas province, from May 2016 to May 2017.It was pursued as an end to answer the scientific question: How is the use of social networks in the promotion of the tourist destinations in the Muisne canton, Esmeraldas province currently manifested? For that reason, the objective was to analyze such use at present, both on the part of the official tourism bodies, as well as the users (tourists). The unstructured interview was used as a technique, with a guide of questions, applied to those in charge of the tourism promotion in the official tourism agency and the observation of the content of the social networks in web pages of those organisms, as well as the survey, with a questionnaire, applied to tourists who visited the destinations studied. The result is a high percentage of the use of social networks, mainly Facebook, by tourists to search, transmit, share information and opinions about the tourist destinations of Muisne, the experiences and emotions experienced when visiting them; on the other side, it was found out the non use of the electronic media, on the part of those in charge of tourist promotion in the official organism of tourism. So it was concluded that currently the use of social networks in the promotion of Muisne tourist destinations is unfavorably manifested.El presente artículo versa sobre un estudio de tipo aplicado, cualitativo - cuantitativo y con alcance descriptivo, llevado a cabo en los destinos turísticos del cantón Muisne,  provincia Esmeraldas, desde mayo de 2016 hasta mayo de 2017. En el mismo, empleando el método analítico – sintético, se persiguió como fin, dar respuesta a la pregunta científica: ¿Cómo se manifiesta actualmente el uso de las redes sociales en la promoción de los destinos turísticos del cantón Muisne, provincia de Esmeraldas? Para el logro de lo anterior, se trazó como objetivo analizar dicho uso en la actualidad; tanto por parte de los organismos oficiales de turismo, como de los usuarios (turistas). Se emplearon como técnicas la entrevista no estructurada, con una guía de preguntas, aplicada a encargados de la promoción turística en el organismo oficial del turismo y la observación del contenido de las redes sociales en páginas web de dichos organismos; así como, la encuesta, con un cuestionario, aplicado a turistas que visitaron los destinos estudiados.   Se obtiene como resultado elevado porcentaje del uso de las redes sociales, principalmente Facebook, por parte de los turistas para buscar, transmitir, compartir información y opiniones sobre los destinos turísticos de Muisne, experiencias y emociones vividas al visitarlos; frente al no uso de las mismas, por parte de los encargados de la promoción turística en el organismo oficial del turismo.  Por lo que se pudo concluir que actualmente el uso de las redes sociales en la promoción de los destinos turísticos de Muisne se manifiesta desfavorablemente.   Pontifica Universidad Católica del Ecuador Sede Esmeraldas2018-03-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucese.edu.ec/hallazgos21/article/view/211Revista Científica Hallazgos21; Vol. 3 Núm. 1 (2018): REVISTA CIENTÍFICA HALLAZGOS21; 57-682528-79152528-7915reponame:Revista Pontificia Universidad Católica del Ecuador - Sede Esmeraldasinstname:Pontificia Universidad Católica del Ecuador - Sede Esmeraldasinstacron:PUCESEspahttps://revistas.pucese.edu.ec/hallazgos21/article/view/211/177Derechos de autor 2018 Hallazgos21, develando ciencia por el desarrolloinfo:eu-repo/semantics/openAccess2019-11-18T15:34:57Zoai:ojs.pkp.sfu.ca:article/211Institucionalhttps://revistas.pucese.edu.ec/Universidad públicahttps://www.pucese.edu.ec/..Ecuador.2550-665X1390-9800opendoar:02025-04-20T07:36:34.392191Revista Pontificia Universidad Católica del Ecuador - Sede Esmeraldas - Pontificia Universidad Católica del Ecuador - Sede Esmeraldastrue
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