Diseño de un plan estratégico de comunicación interna para el fortalecimiento y mejora de sentido de pertenencia y cultura organizacional de la Universidad de las Américas
To call forth an internal communication strategy plan, to strengthen and improve the sense of belonging, as well as organizational culture of the University. Through the implementation of communication tools and processes, which are analyzed in the program “Dirección de Comunicación” (Communication...
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| Formato: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2015 |
| País: | Ecuador |
| Recursos: | Universidad de las Américas |
| Repositorio: | Repositorio Universidad de las Américas |
| Idioma: | español |
| OAI Identifier: | oai:dspace.udla.edu.ec:33000/2790 |
| Acesso em linha: | http://dspace.udla.edu.ec/handle/33000/2790 |
| Access Level: | acceso abierto |
| Palavra-chave: | PLANIFICACIÓN ESTRATÉGICA COMUNICACIÓN ORGANIZACIONAL IMAGEN CORPORATIVA |
| Resumo: | To call forth an internal communication strategy plan, to strengthen and improve the sense of belonging, as well as organizational culture of the University. Through the implementation of communication tools and processes, which are analyzed in the program “Dirección de Comunicación” (Communication Management Program). The evolutions of communication channels throughout the world, as well as the ones found within the University are reviewed. Inner audiences that intervene are defined and their importance in each one of the aspects that are to be improved and strengthen. An analysis of the identity, image, and culture of the organization... |
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