An analysis of the gastronomic identity of a wine tourism destination, based on digital communication
Growing interest in tourism motivated by gastronomy contributes to the economic development of destinations, with the potential to become a complementary tourist attraction, including those whose main motivation is wine tourism. Taking this importance into account and constructive collaboration betw...
| Autores: | , |
|---|---|
| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2023 |
| País: | Brasil |
| Recursos: | Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR) |
| Repositório: | Revista Brasileira de Pesquisa em Turismo |
| Idioma: | português |
| OAI Identifier: | oai:ojs.emnuvens.com.br:article/2807 |
| Acesso em linha: | https://rbtur.org.br/rbtur/article/view/2807 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Gastronomy Wine tourism Image Digital communications Vale dos Vinhedos Gastronomia Enoturismo Imagem Comunicação digital Gastronomía Imagen Comunicación digital |
| Resumo: | Growing interest in tourism motivated by gastronomy contributes to the economic development of destinations, with the potential to become a complementary tourist attraction, including those whose main motivation is wine tourism. Taking this importance into account and constructive collaboration between gastronomy and wine, a case study was conducted with the aim of analyzing how the gastronomic identity of a wine tourism destination is expressed in communication of the main channels used as a source of information for its visitors. To achieve the objectives, a literature review and data collection were used, conducted by a qualitative approach using the quantitative style content analysis. The results demonstrate challenges and possibilities with practical implications for the consolidation and/or construction of an image for gastronomy in this destination, as well as presenting the limitations that occurred during investigation and suggestions for future studies on digital communication based analyzes. |
|---|