A PESQUISA ETNOGRÁFICA ONLINE EM TEMPOS DE CULTURA DA CONVERGÊNCIA
This text intends to discuss some dimensions of research in online media, considering the communicational and social changes since the emergence of the Internet and the new interrelationships that started to be established between the subjects; the modes of human interaction mediated by technologies...
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2019 |
| Country: | Brasil |
| Institution: | Universidade Federal do Tocantins (UFT) |
| Repository: | Revista Observatório |
| Language: | Portuguese |
| OAI Identifier: | oai:ojs.revista.uft.edu.br:article/6930 |
| Online Access: | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6930 |
| Access Level: | Open access |
| Keyword: | Etnografia, Etnografia virtual, Netnografia, Internet, Cultura da Convergência.× Etnografia, Etnografia virtual, Netnografia, Internet, Cultura da Convergência. |
| Summary: | This text intends to discuss some dimensions of research in online media, considering the communicational and social changes since the emergence of the Internet and the new interrelationships that started to be established between the subjects; the modes of human interaction mediated by technologies, and the resulting resignification of ways of being and living in an increasingly technological and connected world. A contemporary world that comprises relativizations in the processes of production and propagation of human knowledge, cultural and media content. It is also intended to put into perspective a methodological approach to research that seeks to meet these socio-cultural specificities previously listed: virtual ethnography or as it is called Robert V. Kozinets: netnography, presented and described in the book “Performing online ethnographic research”. KEYWORDS: Ethnography, Virtual Ethnography, Netnography, Internet, Convergence Culture. |
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