The convenience of algorithms: the role of YouTube in the Brazilian political scene
YouTube has been identified as a platform for the dissemination of conservative ideas, which develop an alternative model of influence that favors the promotion of issues with a conservative bias in opposition to the notions of social justice and human rights. From a survey of the top-recommended vi...
| Authors: | , , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2020 |
| Country: | Brasil |
| Institution: | Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica) |
| Repository: | Revista Compolítica |
| Language: | Portuguese |
| OAI Identifier: | oai:ojs2.compolitica.ojsbrasil.com.br:article/333 |
| Online Access: | https://revista.compolitica.org/index.php/revista/article/view/333 |
| Access Level: | Open access |
| Keyword: | YouTube algoritmo discurso política algorithm discourse politics |
| Summary: | YouTube has been identified as a platform for the dissemination of conservative ideas, which develop an alternative model of influence that favors the promotion of issues with a conservative bias in opposition to the notions of social justice and human rights. From a survey of the top-recommended videos on YouTube during the 2018 Brazil elections, the study points out the ways this platform worked, the activity of the algorithms and the strategies of the humans or robots actants in Brazilian electoral political scene, in which predominates the strong presence of the themes related to Jair Bolsonaro’s presidential campaign and the conservative discourse that marked his trajectory to the presidency of Brazil. |
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