O boca-a-boca eletrônico e os blogs de moda do Brasil : um estudo netnográfico
This qualitative exploratory research aims at understanding the most discussed issues on fashion blogs, more specifically five of these blogs. The study seeks to analyze the reality of Brazilian fashion blogs, analyzing the "word-of-mouth" in electronic f
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| Format: | master thesis |
| Status: | Published version |
| Publication Date: | 2016 |
| Country: | Brasil |
| Institution: | Universidade Federal do Espírito Santo (UFES) |
| Repository: | Repositório Institucional da Universidade Federal do Espírito Santo (riUfes) |
| Language: | Portuguese |
| OAI Identifier: | oai:repositorio.ufes.br:10/8887 |
| Online Access: | http://repositorio.ufes.br/handle/10/8887 |
| Access Level: | Open access |
| Keyword: | eWOM Moda Blogs Consumo (Economia) Propaganda boca-a-boca Netnografia Administração 65 |
| Summary: | This qualitative exploratory research aims at understanding the most discussed issues on fashion blogs, more specifically five of these blogs. The study seeks to analyze the reality of Brazilian fashion blogs, analyzing the "word-of-mouth" in electronic f |
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