O semanário Bundas e o jornalismo econômico

This dissertation analyzes the ways of exercising economic journalism, aiming to show how this can become understandable to any readership. Throughout the chapters, among theories and analyzes, seek denote as the alternative media can help facilitate economic understanding information and leave it t...

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Detalhes bibliográficos
Autor: Taveira, Caroline Gonçalves [UNESP]
Formato: tesis de maestría
Estado:Versión publicada
Fecha de publicación:2014
País:Brasil
Recursos:Universidade Estadual Paulista (UNESP)
Repositorio:Repositório Institucional da UNESP
Idioma:portugués
OAI Identifier:oai:repositorio.unesp.br:11449/124133
Acesso em linha:http://hdl.handle.net/11449/124133
http://www.athena.biblioteca.unesp.br/exlibris/bd/cathedra/28-05-2015/000817392.pdf
Access Level:acceso abierto
Palavra-chave:Imprensa alternativa - Humor, satira, etc
Jornalismo
Economia
Underground press publications - Facetial, satire, etc
Descrição
Resumo:This dissertation analyzes the ways of exercising economic journalism, aiming to show how this can become understandable to any readership. Throughout the chapters, among theories and analyzes, seek denote as the alternative media can help facilitate economic understanding information and leave it to the understanding not only of people involved in the economic universe, as well as those readers who are unfamiliar with the jargon economic journalism. By the above, we have seen in the weekly Bundas, considered alternate periodic and circulated in the late 1990s, a medium that facilitated the reading of the texts on economics. Starding from a textual study, inspired by the Content Analysis Bardin, the aim of the paper is to show that it is possible to perform the practice of economic journalism under the alternative point of view, showing that these can bring information to the public in a much more attractive way player and understandable than the big print media