Press office is not journalism: Conflict of interests in the Brazilian Journalists' Code of Ethics
The present article declares the ethical impossibility to give press office activities the status of journalism. For that reason, in the first place it discusses the ‘must be’ of both journalism and the journalist from a deontolical perspective which wonders about the category imperative of such soc...
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2014 |
| País: | Brasil |
| Recursos: | Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
| Repositório: | Revista FAMECOS: Mídia cultura e tecnologia |
| Idioma: | português |
| OAI Identifier: | oai:ojs.revistaseletronicas.pucrs.br:article/14355 |
| Acesso em linha: | https://revistaseletronicas.pucrs.br/revistafamecos/article/view/14355 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Journalism Journalistic ethics Press office. Periodismo Ética periodística Asesoría de prensa Jornalismo Ética jornalística Assessoria de imprensa |
| Resumo: | The present article declares the ethical impossibility to give press office activities the status of journalism. For that reason, in the first place it discusses the ‘must be’ of both journalism and the journalist from a deontolical perspective which wonders about the category imperative of such social practice as well as this profession. Next, it analyses some articles of the Brazilian Journalists Code of Ethics, which seem to promote more than mitigate the confusion between both social practices, which are carried out by journalists who have specific moral obligations. Finally, it argues that, in the face of its necessary commitment with the truth and the public interest, journalism has a position in the social area which is that of clashing and occasionally of conflict and tension with the interests of press agents. Even though these two areas may cooperate with one another, these modes of communication cannot be regulated by the same deontological code. |
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