Agroecology and direct sale of organic food: a study of two marketing experiences in Santa Catarina, Brazil

Rode, Edimar Luiz; Rover, Oscar José; Desconsi, Cristiano

Agroecology and direct sale of organic food: a study of two marketing experiences in Santa Catarina, Brazil

This article analyzes two direct marketing experiences between farmers and consumers in Santa Catarina, Brazil, regarding the valorization of the agroecological principle of agrobiodiversity and key elements of short food supply chains (SFSCs). The Ecoserra Agroecological Baskets located in the Lage...

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Bibliographic Details
Authors:	Rode, Edimar Luiz, Rover, Oscar José, Desconsi, Cristiano
Format:	article
Status:	Published version
Publication Date:	2023
Country:	Brasil
Institution:	Universidade Federal do Paraná (UFPR)
Repository:	Revista Desenvolvimento e Meio Ambiente (Online)
Language:	Portuguese English
OAI Identifier:	oai:ojs.pkp.sfu.ca:article/81710
Online Access:	https://revistas.ufpr.br/made/article/view/81710
Access Level:	Open access
Keyword:	circuitos curtos de comercialização princípios agroecológicos redes alimentares alternativas agricultura familiar short food supply chains agroecological principles alternative food networks family farming

id	BR_4dadbb0baf011ed891397b2dd9af5e53
oai_identifier_str	oai:ojs.pkp.sfu.ca:article/81710
network_acronym_str	BR
network_name_str	Brasil
repository_id_str
dc.title.none.fl_str_mv	Agroecology and direct sale of organic food: a study of two marketing experiences in Santa Catarina, Brazil Agroecologia e venda direta de alimentos orgânicos: estudo de duas experiências de comercialização em Santa Catarina
title	Agroecology and direct sale of organic food: a study of two marketing experiences in Santa Catarina, Brazil
spellingShingle	Agroecology and direct sale of organic food: a study of two marketing experiences in Santa Catarina, Brazil Rode, Edimar Luiz circuitos curtos de comercialização princípios agroecológicos redes alimentares alternativas agricultura familiar short food supply chains agroecological principles alternative food networks family farming
title_short	Agroecology and direct sale of organic food: a study of two marketing experiences in Santa Catarina, Brazil
title_full	Agroecology and direct sale of organic food: a study of two marketing experiences in Santa Catarina, Brazil
title_fullStr	Agroecology and direct sale of organic food: a study of two marketing experiences in Santa Catarina, Brazil
title_full_unstemmed	Agroecology and direct sale of organic food: a study of two marketing experiences in Santa Catarina, Brazil
title_sort	Agroecology and direct sale of organic food: a study of two marketing experiences in Santa Catarina, Brazil
dc.creator.none.fl_str_mv	Rode, Edimar Luiz Rover, Oscar José Desconsi, Cristiano
author	Rode, Edimar Luiz
author_facet	Rode, Edimar Luiz Rover, Oscar José Desconsi, Cristiano
author_role	author
author2	Rover, Oscar José Desconsi, Cristiano
author2_role	author author
dc.subject.por.fl_str_mv	circuitos curtos de comercialização princípios agroecológicos redes alimentares alternativas agricultura familiar short food supply chains agroecological principles alternative food networks family farming
topic	circuitos curtos de comercialização princípios agroecológicos redes alimentares alternativas agricultura familiar short food supply chains agroecological principles alternative food networks family farming
description	This article analyzes two direct marketing experiences between farmers and consumers in Santa Catarina, Brazil, regarding the valorization of the agroecological principle of agrobiodiversity and key elements of short food supply chains (SFSCs). The Ecoserra Agroecological Baskets located in the Lages region and the Responsible Consumer Groups (RCGs) in the Florianópolis region were analyzed from the following categories: (i) agrobiodiversity and (ii) geographical and relational proximity. This paper studies two cases in which the data were collected through participant observation, document analysis, and interviews with key informants. Both experiences have great commercialized diversity, differing from each other by the fresh or processed nature of the products and by their origin in the territory or from more distant places. The RCGs showed more significant geographical and relational proximity, ensuring diversification of products from the territory and greater participation of farmers and consumers in the dynamics generated. Ecoserra Baskets work with an agrobiodiversity of more distant origin and less relational proximity between the actors involved, with little consumer engagement. We concluded that both experiences have growth potential; however, in the case of Ecoserra, there is room to expand the valorization of constituent elements of agroecology and SFSCs.
publishDate	2023
dc.date.none.fl_str_mv	2023-08-24
dc.type.driver.fl_str_mv	info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion pesquisa com observação participante e acompanhamento de preços e condições de comercialização junto a grupos de agricultores e consumidores.
format	article
status_str	publishedVersion
dc.identifier.uri.fl_str_mv	https://revistas.ufpr.br/made/article/view/81710 10.5380/dma.v62i0.81710
url	https://revistas.ufpr.br/made/article/view/81710
identifier_str_mv	10.5380/dma.v62i0.81710
dc.language.iso.fl_str_mv	por eng
language	por eng
dc.relation.none.fl_str_mv	https://revistas.ufpr.br/made/article/view/81710/50061 https://revistas.ufpr.br/made/article/view/81710/50062
dc.rights.driver.fl_str_mv	Copyright (c) 2023 Edimar Luiz Rode, Oscar José Rover, Cristiano Desconsi info:eu-repo/semantics/openAccess
rights_invalid_str_mv	Copyright (c) 2023 Edimar Luiz Rode, Oscar José Rover, Cristiano Desconsi
eu_rights_str_mv	openAccess
dc.format.none.fl_str_mv	application/pdf application/pdf
dc.publisher.none.fl_str_mv	UFPR
publisher.none.fl_str_mv	UFPR
dc.source.none.fl_str_mv	Desenvolvimento e Meio Ambiente; Vol. 62 (2023): Psychoanalysis, philosophy and political ecology - Water, Sanitation and SDGs in Brazil: challenges, contradictions and governance Desenvolvimento e Meio Ambiente; v. 62 (2023): Psicoanálisis, filosofía y ecología política - Água, Saneamento e ODS no Brasil: desafios, contradições e governança 2176-9109 1518-952X 10.5380/dma.v62i0 reponame:Revista Desenvolvimento e Meio Ambiente (Online) instname:Universidade Federal do Paraná (UFPR) instacron:UFPR
instname_str	Universidade Federal do Paraná (UFPR)
instacron_str	UFPR
institution	UFPR
reponame_str	Revista Desenvolvimento e Meio Ambiente (Online)
collection	Revista Desenvolvimento e Meio Ambiente (Online)
repository.name.fl_str_mv	Revista Desenvolvimento e Meio Ambiente (Online) - Universidade Federal do Paraná (UFPR)
repository.mail.fl_str_mv	revistamade@gmail.com
_version_	1853663770142834688
spelling	Agroecology and direct sale of organic food: a study of two marketing experiences in Santa Catarina, BrazilAgroecologia e venda direta de alimentos orgânicos: estudo de duas experiências de comercialização em Santa Catarinacircuitos curtos de comercializaçãoprincípios agroecológicosredes alimentares alternativasagricultura familiarshort food supply chainsagroecological principlesalternative food networksfamily farmingThis article analyzes two direct marketing experiences between farmers and consumers in Santa Catarina, Brazil, regarding the valorization of the agroecological principle of agrobiodiversity and key elements of short food supply chains (SFSCs). The Ecoserra Agroecological Baskets located in the Lages region and the Responsible Consumer Groups (RCGs) in the Florianópolis region were analyzed from the following categories: (i) agrobiodiversity and (ii) geographical and relational proximity. This paper studies two cases in which the data were collected through participant observation, document analysis, and interviews with key informants. Both experiences have great commercialized diversity, differing from each other by the fresh or processed nature of the products and by their origin in the territory or from more distant places. The RCGs showed more significant geographical and relational proximity, ensuring diversification of products from the territory and greater participation of farmers and consumers in the dynamics generated. Ecoserra Baskets work with an agrobiodiversity of more distant origin and less relational proximity between the actors involved, with little consumer engagement. We concluded that both experiences have growth potential; however, in the case of Ecoserra, there is room to expand the valorization of constituent elements of agroecology and SFSCs.Este artigo analisa duas experiências de comercialização direta entre agricultores e consumidores de Santa Catarina, no tocante a valorização do princípio agroecológico da agrobiodiversidade e de elementos-chave dos circuitos curtos de comercialização (CCC). As Cestas Agroecológicas Ecoserra (localizadas na região de Lages) e as Células de Consumidores Responsáveis (CCR) – (na região de Florianópolis) foram analisadas a partir das seguintes categorias: (i) agrobiodiversidade e (ii) proximidade geográfica e relacional. O trabalho faz um estudo de dois casos em que os dados foram coletados através de observação participante, análise de documentos e entrevistas com informantes-chave. Ambas as experiências possuem grande diversidade comercializada, diferindo entre si pelo caráter in natura ou processado dos produtos, assim como pela sua origem no território ou de locais mais distantes. As CCR evidenciaram maior proximidade geográfica e relacional, garantindo diversificação de produtos do território e maior participação dos agricultores e consumidores nas dinâmicas geradas. As Cestas Ecoserra trabalham com uma agrobiodiversidade de origem mais distante e menor proximidade relacional entre os atores envolvidos, com pouco engajamento dos consumidores. Concluímos que ambas as experiências têm potencial de crescimento, contudo, no caso da Ecoserra, há espaço para ampliar a valorização de elementos constituintes da agroecologia e dos CCC. UFPR2023-08-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionpesquisa com observação participante e acompanhamento de preços e condições de comercialização junto a grupos de agricultores e consumidores.application/pdfapplication/pdfhttps://revistas.ufpr.br/made/article/view/8171010.5380/dma.v62i0.81710Desenvolvimento e Meio Ambiente; Vol. 62 (2023): Psychoanalysis, philosophy and political ecology - Water, Sanitation and SDGs in Brazil: challenges, contradictions and governanceDesenvolvimento e Meio Ambiente; v. 62 (2023): Psicoanálisis, filosofía y ecología política - Água, Saneamento e ODS no Brasil: desafios, contradições e governança 2176-91091518-952X10.5380/dma.v62i0reponame:Revista Desenvolvimento e Meio Ambiente (Online)instname:Universidade Federal do Paraná (UFPR)instacron:UFPRporenghttps://revistas.ufpr.br/made/article/view/81710/50061https://revistas.ufpr.br/made/article/view/81710/50062Copyright (c) 2023 Edimar Luiz Rode, Oscar José Rover, Cristiano Desconsiinfo:eu-repo/semantics/openAccessRode, Edimar LuizRover, Oscar JoséDesconsi, Cristiano2025-03-24T14:11:09Zoai:ojs.pkp.sfu.ca:article/81710Revistahttps://revistas.ufpr.br/made/indexPUBhttps://revistas.ufpr.br/made/oairevistamade@gmail.com2176-91091518-952Xopendoar:2025-03-24T14:11:09Revista Desenvolvimento e Meio Ambiente (Online) - Universidade Federal do Paraná (UFPR)false
score	15,301603

Agroecology and direct sale of organic food: a study of two marketing experiences in Santa Catarina, Brazil

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