Main aspects related to the purchasing decision of consumers of dietary supplements
This study investigated key factors influencing consumer purchasing decisions for dietary supplements, given the growing demand in the Brazilian market. By means an exploratory and qualitative approach, semi-structured interviews were conducted with regular users, and data were analyzed using conten...
| Autores: | , , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2025 |
| País: | Brasil |
| Recursos: | Sindicato das Secretárias do Estado de São Paulo (SINSESP) |
| Repositorio: | GeSec |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs2.revistagesec.org.br:article/4931 |
| Acesso em linha: | https://ojs.revistagesec.org.br/secretariado/article/view/4931 |
| Access Level: | acceso abierto |
| Palavra-chave: | Consumer Behavior Purchase Decision Preferred Products and Brands Repurchase Intention Dietary Supplements Comportamento do Consumidor Decisão de Compra Produtos e Marcas Preferenciais Intenção de Recompra Suplementos Alimentares Comportamiento del Consumidor Decisión de Compra Productos y Marcas Preferidas Intención de Recompra Complementos Alimenticios |
| Resumo: | This study investigated key factors influencing consumer purchasing decisions for dietary supplements, given the growing demand in the Brazilian market. By means an exploratory and qualitative approach, semi-structured interviews were conducted with regular users, and data were analyzed using content analysis. Price and quality emerged as the main factors, followed by brand credibility, ease of use, and recommendations from professionals or influencers. The most commonly consumed supplements are creatine, whey protein, and omega-3. Brands like Growth Suplementos stand out for their cost-benefit ratio and market trust. A strong intention to repurchase and recommend brands was observed. Strategies such as influencer partnerships, loyalty programs, flavor variety, and attractive packaging are suggested to strengthen brand positioning. |
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