Configuration of ethnic markets and their temporal and geographical dimensions: a theoretical essay on Brazilian immigrant trajectories
We analyze the phenomenon of the configuration of markets for ethnic products and services within the Brazilian immigrant communities established overseas. Through a theoretical essay, considerations are made based on findings from previous works, on empirical evidence and authors' observations...
| Authors: | , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2021 |
| Country: | Brasil |
| Institution: | Faculdade Cenecista de Campo Largo (FACECLA) |
| Repository: | Revista Eletrônica de Ciência Administrativa |
| Language: | Portuguese |
| OAI Identifier: | oai:periodicosibepes.org.br:article/3192 |
| Online Access: | http://www.periodicosibepes.org.br/index.php/recadm/article/view/3192 |
| Access Level: | Open access |
| Keyword: | Management immigrant entrepreneurship; ethnic market; brazilian imigration Administração; Marketing empreendedorismo imigrante; mercados étnicos; imigração brasileira |
| Summary: | We analyze the phenomenon of the configuration of markets for ethnic products and services within the Brazilian immigrant communities established overseas. Through a theoretical essay, considerations are made based on findings from previous works, on empirical evidence and authors' observations regarding the practices of ethnic markets within Brazilian communities. The reporting and interpretation of historical facts were structured in the form of analysis of the theme. At the end of the theoretical essay, two diagrams are presented summarizing the findings discussed. The table refers to transaction practices that generate value co-creation, normative practices and representational practices based on empirical evidences. The diagram illustrates the configuration of ethnic markets in time and and environmental dimensions, in order to identify internal factors of the community or the external environment that would facilitate the creation of markets. |
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