Porto, R. B. (2018). Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model with Competing Brands.
Citação norma ChicagoPorto, Rafael Barreiros. Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model With Competing Brands. 2018.
Citação norma MLAPorto, Rafael Barreiros. Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model With Competing Brands. 2018.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.